Seller Services

Historically Remarkable

For three centuries, the Sotheby’s name has been synonymous with the exceptional. A name that not only represents the most prized possessions in the world, but in fact decides them. Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest treasures. With over 90 Sotheby’s offices and 1,000 Sotheby’s International Realty offices, the brand is built for unmatched, white-glove service.

Global Networking

Sotheby’s International Realty’s thousands of real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.

Global Networking Event (GNE)

Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive conference featuring diverse events and seminars. The GNE is one of all SIR associates’ top options for extraordinary networking, listing exposure and collective business building.

SIR Leadership Events

Every year, we meet with the owners of the top 10 Sotheby’s International Realty affiliates in the US to exchange ideas, best practices and find ways to leverage each others’ networks all for the benefit of our clients. Our goal through this exclusive group is to continually grow, innovate and reach affluent markets across the US through our invaluable SIR connections.

Brand Information

All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction at the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximize the brand’s offerings.

Auction Events

As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International Realty associates are able to meet colleagues and establish connections with auction house clientele.

By the Numbers
​​​​​​​(JULY 2019-JUNE 2020)

Proprietary Technology

Curate

Sotheby’s International Realty made headlines as the first real estate brand to launch an augmented reality app. Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app, will bring a home’s virtual staging images from 2-D perception into augmented reality, thereby revolutionizing the home buying experience.

Apple TV App
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The SIR Apple TV app is designed to fully immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities and can highlight properties and recent searches.​

Cascading Platform

Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local expertise with global reach.​

Social Media Partnerships

​​​​​​​ONE Sotheby’s International Realty regularly partners with other SIR affiliates to cross-promote our exclusive listings throughout the world’s most sought-after luxury real estate markets. We weave our accounts into one powerful, global social media exposure machine.

Print Strategy

Our marketing strategy is all about making impressions worldwide. We also know, however, that local marketing is at the very core of our strategy. Our brokerage firm is constantly promoted in publications such as The Miami Herald, Palm Beach Illustrated, Art Basel Magazine, Venice Magazine and many others. 

The Home Collection

The Home Collection is ONE Sotheby’s International Realty’s seasonal listing booklet. Whether The Hamptons and Aspen in the summer or South America during the winter, the publication travels everywhere our leadership team goes and gets exposure through all of our event marketing efforts. The Home Collection ends up in the hands of our national and global affiliates as well as potential luxury real estate buyers.

From Local to Global

With an emphasis on influential publishers, advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our print strategy is aimed at showcasing homes to highly-qualified homebuyers along Florida’s East Coast, the U.S. and the world.

Unsurpassed Marketing Initiatives

ONE SIR’s digital efforts are constantly growing and evolving. Our website, ONESothebysRealty.com, makes it easy to search for a property by address, condo or neighborhood. It also houses content-rich neighborhood guides and provides access to valuable information such as market statistics, transaction activity per building and real-time listing updates.

Site Usage By Source

Most of our website’s traffic, with the exception of direct users, comes from organic search. This indicates our visitors are looking for terms matching our keywords through SEO, leading to website trustworthiness, propensity to click and consistently return, as well as potential long-term results to benefit our clients.