For three centuries, the Sotheby’s name has been synonymous with the exceptional. A name that not only represents the most prized possessions in the world, but in fact decides them. Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest treasures. With over 90 Sotheby’s offices and 1,000 Sotheby’s International Realty offices, the brand is built for unmatched, white-glove service.
Sotheby’s maintains auction houses throughout North America, Europe, Asia and Australia. It has an annual turnover in excess of $5 billion, making it the largest art business in the world. In turn, Sotheby’s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to auction house clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.
Sotheby’s International Realty’s thousands of real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.
Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive conference featuring diverse events and seminars. The GNE is one of all SIR associates’ top options for extraordinary networking, listing exposure and collective business building.
Every year, we meet with the owners of the top 10 Sotheby’s International Realty affiliates in the US to exchange ideas, best practices and find ways to leverage each others’ networks all for the benefit of our clients. Our goal through this exclusive group is to continually grow, innovate and reach affluent markets across the US through our invaluable SIR connections.
All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction at the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximize the brand’s offerings.
As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International Realty associates are able to meet colleagues and establish connections with auction house clientele.
Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listings’ online exposure begins with SIR.com, our corporate website, and cascades through our lifestyle-focused sites, to our network of local websites (such as ONESothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of exceptional homes to exceptional people in all corners of the globe no matter if you click, tap or swipe.
Sotheby’s International Realty has the strongest share of voice of global editorial coverage. This strategic placement across the most recognizable publications ensures excellent positioning of our brand and our properties.
Sotheby’s International Realty made headlines as the first real estate brand to launch an augmented reality app. Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app, will bring a home’s virtual staging images from 2-D perception into augmented reality, thereby revolutionizing the home buying experience.
Apple TV App
The SIR Apple TV app is designed to fully immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities and can highlight properties and recent searches.
Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local expertise with global reach.
Social Media Partnerships
ONE Sotheby’s International Realty regularly partners with other SIR affiliates to cross-promote our exclusive listings throughout the world’s most sought-after luxury real estate markets. We weave our accounts into one powerful, global social media exposure machine.
We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners’ cutting-edge innovation, strategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully connect with global consumers.
The culture of the ONE Sotheby’s International Realty brand is defined by its people; collaborating with a network of exceptional associates who, from Miami to Fort Lauderdale, and Boca Raton to Melbourne Beach, provide personalized service and local expertise that help clients achieve their dreams. Our real estate agents are extraordinary at marketing and selling homes in Florida’s East Coast.
Our marketing strategy is all about making impressions worldwide. We also know, however, that local marketing is at the very core of our strategy. Our brokerage firm is constantly promoted in publications such as The Miami Herald, Palm Beach Illustrated, Art Basel Magazine, Venice Magazine and many others.
The Home Collection is ONE Sotheby’s International Realty’s seasonal listing booklet. Whether The Hamptons and Aspen in the summer or South America during the winter, the publication travels everywhere our leadership team goes and gets exposure through all of our event marketing efforts. The Home Collection ends up in the hands of our national and global affiliates as well as potential luxury real estate buyers.
With an emphasis on influential publishers, advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our print strategy is aimed at showcasing homes to highly-qualified homebuyers along Florida’s East Coast, the U.S. and the world.
There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. We understand the lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our advertising and marketing materials. Our attention to detail, strong creative work and innovative marketing strategies have been instrumental in our path to becoming the leader in Florida’s East Coast luxury real estate.
ONE SIR’s digital efforts are constantly growing and evolving. Our website, ONESothebysRealty.com, makes it easy to search for a property by address, condo or neighborhood. It also houses content-rich neighborhood guides and provides access to valuable information such as market statistics, transaction activity per building and real-time listing updates.
Most of our website’s traffic, with the exception of direct users, comes from organic search. This indicates our visitors are looking for terms matching our keywords through SEO, leading to website trustworthiness, propensity to click and consistently return, as well as potential long-term results to benefit our clients.
Studio ONE is our custom marketing design tool, allowing our agents to select fully branded print and digital marketing pieces to promote their listings in a consistent and impactful manner.
Our brand messaging is vast with content from our latest review of the market to lifestyle-driven pieces focusing on everything Florida’s East Coast has to offer. Our deliberate and consistent messaging works to solidify our place in the minds of buyers as the true voice of luxury real estate.
The Coto Group's passion and love of Key Biscayne and Miami, in general, is what drives them to success and provides their clients with exceptional service in every transaction.